do we have to sign a twelve-month contract?
no. it's month to month. long lock-ins exist to protect the agency, not you. if the work is worth it you'll keep paying for it, and if it isn't you should be able to stop.
a twelve-month term is a way of getting paid whether or not the work is working. it also puts the risk of a bad quarter on you, and once you've signed, the report has one job less to do. we'd rather the report earn the next month.
what month to month looks like
- a flat monthly fee, agreed in writing before the first campaign goes live. not a percentage of what you spend.
- budget moves in writing every week: what we cut, what we scaled, and why.
- a monthly report in cost per lead, not impressions, so the decision to continue rests on something real.
- accounts, pixel and data in your name throughout, so stopping costs you nothing.
the one thing to give it
give it a month. the first month is the audit, fixing the tracking and landing pages, launching, and reading the numbers, and there's no honest result to judge before that. the month is how long the data takes to say anything, and nothing more. after it, every month is yours to decide. if we're reading the numbers straight, you'll see the same thing we do, and the question of whether to continue tends to answer itself either way.
the same applies to the rest of our work: there's no lock-in anywhere, and the ad accounts stay yours whichever way it goes.