~$ rebootworks
02 — grow

paid growth run by people who can change the code

google ads, meta ads, landing pages built for the campaign, and tracking you can trust. when the fix is technical we do it ourselves: the pixel, the conversions api, the slow page, the form that drops half its submissions.

what we run

paid first, because it tells you fastest what converts. search and content keep that working after the spend stops.

  • google ads: search, performance max, shopping
  • meta ads: facebook & instagram
  • landing pages built for the campaign
  • conversion tracking: ga4, pixel, conversions api
  • creative & copy testing
  • audience, keyword & intent research
  • cro on the pages the ads land on
  • email & lifecycle for the leads you already paid for
  • seo & ai search visibility (geo)
  • monthly reporting on cost per lead, not impressions
a growth chart climbing
reviewing campaign analytics
google & meta

the platforms are very good at spending your money. the job is making sure every dollar can be traced to a lead, a sale, or a decision to stop.

  • account structure built around how you actually sell
  • tracking verified before the first dollar is spent, server-side where the browser drops it
  • landing pages built for the campaign and swapped without a developer queue
  • budget moves in writing every week: what we cut, what we scaled, and why
  • the ad accounts, the pixel, and the data stay in your name. we get manager access
$get an account audit
diff us other-agencies

why the code access matters

most paid retainers stall in the same place. the agency spots the broken tracking or the slow landing page, writes a ticket, and it waits six weeks in a developer queue while the budget keeps spending against numbers nobody trusts. we don't have that queue.

the usual way

a recommendation, then a waiting list

the report says the pixel double-fires and the landing page takes six seconds on mobile. your developer gets a ticket. the ticket ages. next month's report blames the same two things and asks for more budget.

our way

find it, fix it, ship it

we fix the pixel, wire the conversions api, and rebuild the landing page that week, because we have the repository open already. the report tells you what we changed and what it did to cost per lead.

the compounding layer

search and ai answers, so paid isn't the only channel

ads work on day one and stop the day you stop paying. search and ai visibility take longer and keep going. we run both and report them separately, so you can see which one is doing what.

  • technical seo and site speed, fixed in the code rather than recommended
  • pages that answer what your buyers search for, written with specifics instead of filler
  • how often chatgpt, gemini, and perplexity name you for your buyers' prompts, tracked monthly against named competitors
$read: how geo works

we partner with eleva on ai visibility. their platform puts your prompts to the assistants on a schedule, so the numbers in your monthly report are measured rather than argued about.

an assistant composing an answer from sources
ls month-one/

what the first month looks like

week 1
audit and baseline.ad account audit, tracking check, landing page review, search and ai-visibility baseline. you get the current truth: what you're paying per lead, and whether that number is even real.
week 2
fix the plumbing.conversion tracking, pixel and conversions api, slow pages, broken forms, account structure. the unglamorous work that makes spend measurable.
week 3
launch or relaunch.campaigns rebuilt on the new structure, landing pages built for them, and the first creative and copy variants live.
week 4
read the numbers and decide.one page: spend, leads, cost per lead, what we'd scale, what we'd cut, and what we'd stop doing.
man growth

growth questions

Q:how fast do paid ads show results?▸
days for data, weeks for a decision. the first two weeks tell you whether the tracking is right and roughly what a lead costs. a month in, you know whether to scale, fix, or stop. search and ai visibility compound over 3–6 months, and anyone promising faster is selling you something.
Q:how much ad budget do we need?▸
enough to buy an honest answer in a few weeks, which depends on what a click costs in your market. we'll give you the number on the call. if it's less than we think works, we'll say so rather than take it. media spend goes straight to google and meta from your own card; our fee is a flat monthly number, never a percentage of what you spend.
Q:who owns the ad accounts?▸
you do. google ads, meta business, ga4, the pixel, and every bit of data they collect sit in your name from day one. we're added as a manager and removed the day you want us gone. an agency that owns your account owns your history, and that's leverage they shouldn't have.
Q:do we have to sign a twelve-month contract?▸
no. it's month to month. long lock-ins exist to protect the agency, not you. if the work is worth it you'll keep paying for it, and if it isn't you should be able to stop.
Q:can you run ads for a site you didn't build?▸
yes. we'll need enough access to fix what the campaigns depend on: the tracking, the landing pages, the forms. that means the cms, the repository, or a developer who can ship what we send. if none of those exist, fixing that is usually step one.
Q:what happened to seo, content, and geo?▸
still here, as the layer that keeps paying after the ads stop. paid buys you results now and a fast read on which pages and messages convert. search and ai visibility make those pages keep working without a budget behind them. we run both and report them separately, so you can see which one is doing what.
Q:what is geo, exactly?▸
generative engine optimisation: making sure ai assistants name you when someone asks a question you should own. it rewards clear, specific, well-structured source material and being cited elsewhere, far more than keyword density.
$talk about growth$all services