insights
notes from the work
what we've learned building, securing, and marketing software for companies that don't have a technical department. we write one up when more than one client asks the same question. that is the whole editorial policy.
the 14 things we check before calling a site shipped
the pre-launch security pass we run on every build, written so a non-specialist can run it too.
· 8 min
showing up in AI answers: a working definition of GEO
how chatgpt, gemini and perplexity choose what to cite, and the five things that move it.
· 9 min
what a technical partner does (and what it doesn't)
the difference between buying a project and keeping a partner, and how to tell which one you need.
· 7 min
got a question we haven't written up?
ask it. if more than one client has wondered the same thing, it usually ends up here. you get the answer either way.